By: Aislinn Olvera
Last month, there were rumours on the possibility of college athletes being paid off of likeness. For the athletes, this means that they are able to accept endorsements from companies such as Gatorade, Nike, and other big name brands known in the athlete world. College athletes would also be able to accept sponsorship money from said companies, allowing them to pocket thousands of dollars just in one year. It seems like this rumour is factual.
Earlier last week, the NCAA officials announced that they are allowing student-athletes “to benefit from their name, image and likeness”. So, someone like Tua Tagovailoa would be able to be approached from Nike, offering him money in return he promotes their brand and becomes something of an ambassador for them.
The NCAA has made billions of dollars in revenue since their debut, yet the athletes who take the field, or court, who give them said revenue don’t get any form of compensation for the sacrifices they make being in the popular world of college athletics. This could change all of that.
This also begs the question: will there be a NCAA ‘20 football video game? Or will there be any NCAA football video games in the future? Seeing as though there have been many rumours after the announcement and a supposed trailer coming out, the possibility is incredibly high.
Of course, there are many things that have to be sorted inside the NCAA to ensure that the athletes aren’t treated like employees and are treated like student-athletes, making sure there is a “clear distinction between college and professional opportunities,” according to the NCAA.
Stay excited, football fanatics. Seems like you are getting what you have all been wishing for since the last NCAA football video game last appeared.